To enhance user engagement and streamline the travel booking experience, we developed a native mobile app for a North American and European travel platform. The app complemented their existing web application by offering faster performance, offline access, and mobile-exclusive features—resulting in a 40% surge in active users within six months.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
The travel platform faced a critical gap in its digital strategy—while over 60% of users accessed its services via mobile devices, it relied solely on a web platform. The mobile browser experience suffered from slow load times (3-4 seconds) and a clunky booking flow, leading to high abandonment rates. Without a native app, customers couldn’t access bookings offline or benefit from mobile-exclusive features, creating frustration among frequent travelers.
The web-only approach also limited the platform’s ability to engage users effectively. Competitors with dedicated apps leveraged push notifications, mobile wallets, and location-based offers—features that were impossible to implement through a browser. This put the platform at a significant disadvantage, especially among younger travelers who expected app-like convenience. Additionally, the lack of a native app restricted data collection, making personalization and targeted marketing less effective.
As mobile bookings continued to dominate the travel industry, the absence of a dedicated app became a growing business risk. The platform saw declining engagement among its core demographic, who increasingly preferred competitors with smoother mobile experiences. To remain competitive and meet evolving customer expectations, developing a high-performance native app became essential—one that could integrate seamlessly with the existing web platform while delivering the speed and features mobile users demanded.
What we did
To bridge the mobile gap, we developed a native iOS and Android app that delivered the speed and features mobile travelers demanded while maintaining seamless integration with the existing web platform.
Native Mobile Apps: The decision to develop native mobile apps was pivotal for our app’s performance and security. It also contributed to a superior user experience across various devices, ensuring seamless functionality, even when users were offline.
Clean Architecture: Adopting a clean architecture was instrumental in streamlining our development process. This ensured the app’s stability, scalability, and maintainability over time, including when users were offline. The organized and efficient coding practices facilitated smooth offline experiences.
Offline Data Management: Offline data management was crucial to our app’s success. It enabled us to ensure that users could access essential functionalities, such as hotel bookings and travel information, even when they were offline. This feature greatly enhanced the app’s utility and relevance.
The Results
- 40% Surge in Active Users
- Effortless Destination Discovery
- Mitigated Accommodation Challenges
- Enhanced Booking Process Efficiency
- Positive Trends in User Engagement
